domingo, 9 de janeiro de 2011

Um anúncio da Adidas: dos maus tratos infantis à vitória




A melhor publicidade é a que mexe com as emoções e as(ins)pirações.

"New York director Jason Colvin writes and directs “Winning is Easy”, a spec commercial for the adidas brand. The spot tells the story of a boy who perseveres through physical abuse from an alcoholic father, growing up to be as aspiring Olympian in track and field. His interest in running is sparked by a chance discovery of an abandoned pair of adidas running shoes".

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